Maximize your monetization, supercharge your returns, and ignite the growth of your business, all in one place.

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Watch How it Works

AppLovin: How it Works

Our solutions elevate your app and help you earn more by leveraging machine learning and predictive algorithms.

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AppLovin logo

Get matched with the right users, scale globally, and provide a personalized experience.

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Maximize ad revenue and grow your apps

Our complete monetization platform drives the most competition for your inventory by combining the largest in-app ad exchange and selection of bidders into a unified auction.


Build more revenue streams

With support for all major ad formats across eight major platforms, we provide multiple ways for you to build ongoing revenue.


Control your mediation stack

With versatile management tools, such as waterfall segmentation for custom audiences, A/B testing, and direct sold support, you have more control over your options.


Access all your data

Powerful analytics provide full transparency into your ad revenue data, so you can drive better decision-making and get the most out of each impression.


Reinvest in app growth

Our growth engine allows you to reinvest profits to find more engaged users, which in turn drives higher value for your ad space.

Start earning more
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A direct path to premium mobile audiences

Our industry-leading in-app RTB exchange offers the most competitive and diverse set of auctions in the world, so you can access premium mobile audiences at scale.


Reach a wider audience

Our platform connects you to 140,000+ mobile apps on 2 billion+ mobile devices around the world—for better results.


Win top-quality inventory

Our exchange gives you access to premium inventory, with best-in-class fraud protection and protection from invalid traffic.


Transact with confidence

Our in-app SDK integration provides immediate direct access to massive supply via the most competitive and diverse set of auctions.


Safeguard your brands

Our superior brand protection enforces app-ads.txt adoption, supports sellers.json, and integrates with the IAB’s Open Measurement SDK.

Reach your audience
Stickman Hook took off thanks to AppLovin, especially as we prepared for launch. Their expertise enabled the growth that propelled us to the top of the App Store in more than 50 countries in just a few days!

Maxime Demeure
Co-founder & COO

Read full Success Story


Find the right users at scale

We use machine learning to match your apps with users who want to download and engage with them. Then, we deliver those users at scale. We enable you to:


Exponentially grow your user base

Find a high volume of users that are likely to retain and engage, so you can increase your monetization opportunities.


Find users at the right return for you

Receive the best value for each user through our real-time auction that optimizes based on your parameters.


Reach your goals every time

Set your goals and target return and our algorithms adjust to meet them to ensure you are ROI positive on your campaigns.


Locate your best users around the world

Access a massive global reach in the regions you want, plus recommended locations.

Jumpstart your growth

Attract the right users and expand your global reach.

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We connect with over 1.5 billion devices each month.

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We help thousands of mobile app developers around the world turn their apps into successful businesses.

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Mobile measurement & analytics

Adjust offers leading attribution, fraud prevention, and marketing automation solutions

Understand your users and their intent so you can make intelligent marketing and product decisions that boost conversion, retention, and lifetime value. Gain insight into how they arrived at your app and how they interact with it, giving you full transparency for your performance across multiple channels in one unified platform.

Start measuring today

What are you waiting for?

Get noticed. Increase your revenue.

Get started
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